MAP Policy
Last Updated: 5/25/2025
Kruesi Originals Minimum Advertised Price (MAP) Policy Agreement
This Minimum Advertised Price (MAP) Policy Agreement is entered into by and between Kruesi Originals, a LLC organized under the laws of Arizona, and the undersigned retailer(s), collectively referred to as “the Parties.”
1. Purpose
The purpose of this MAP Policy is to ensure that Kruesi Originals’ products are marketed at a price that supports their premium brand positioning and preserves the integrity and perceived value of the brand. This policy will help maintain a competitive retail environment for all Retailers, enabling each to compete fairly while promoting the brand’s value proposition.
2. Minimum Advertised Price (MAP)
The Minimum Advertised Price (“MAP”) is the lowest price at which Kruesi Originals’ products may be advertised by Retailer. The MAP for each product is set by Kruesi Originals and may be updated from time to time. Kruesi Originals will provide Retailer with the current MAP for each product, which must be adhered to in all advertising, including but not limited to:
• Website listings
• Online marketplaces (e.g., Amazon, eBay)
• Social media promotions
• Print materials (e.g., flyers, catalogs)
• Email promotions and other forms of public advertising
3. MAP Policy Compliance
Retailer agrees to strictly adhere to the MAP for each product as communicated by Kruesi Originals. Retailer acknowledges and agrees that Kruesi Originals may modify the MAP for any product at its sole discretion and that Retailer will be responsible for ensuring compliance with the most up-to-date MAP at all times. It is Retailer’s responsibility to stay informed of MAP updates provided by Kruesi Originals.
4. Restrictions on Advertising
Retailer agrees not to advertise Kruesi Originals’ products at prices lower than the MAP, including but not limited to the following:
• Website and Digital Advertising: No product may be advertised at a price below the MAP on any website, social media platform, or digital marketplace.
• Print Advertising: Retailer may not advertise Kruesi Originals’ products in any print medium (catalogs, flyers, etc.) at prices below the MAP.
• Third-Party Marketplaces: Retailer agrees not to advertise Kruesi Originals’ products at prices below the MAP on any third-party marketplace, including but not limited to Amazon, eBay, and similar platforms.
Retailer may offer discounts or promotions on Kruesi Originals’ products during the transaction (i.e., at checkout or in-store) but cannot advertise such discounts or offer prices below the MAP.
5. Policy Violations and Enforcement
In the event that Kruesi Originals believes that the Retailer has violated the MAP Policy, Kruesi Originals may, at its discretion, take the following actions:
• First Violation: Issue a written warning and request the Retailer to correct the violation.
• Second Violation: Temporarily suspend the Retailer’s ability to advertise or sell the affected products.
• Subsequent Violations: Terminate the Retailer’s relationship with Kruesi Originals, including the ability to advertise or sell Kruesi Originals’ products.
Kruesi Originals reserves the right to take such actions as it deems appropriate, and in its sole discretion, to enforce the MAP Policy.
6. No Effect on Actual Selling Price
This MAP Policy applies only to the advertised price of Kruesi Originals’ products and does not affect the actual selling price of those products. Retailer is free to sell Kruesi Originals’ products at any price they choose. However, Retailer must not advertise those products below the MAP.
7. No Agreement to Resell at MAP
This MAP Policy does not constitute an agreement between the Manufacturer and the Retailer to resell Kruesi Originals’ products at any particular price. Retailers may set their own prices for resale, as long as they adhere to the MAP for advertising purposes.
8. Changes to the MAP Policy
Kruesi Originals reserves the right to modify or discontinue this MAP Policy at any time, in its sole discretion. Kruesi Originals will notify Retailers of any changes to the MAP, and such changes will take effect on the date specified in the notice. Retailers are responsible for ensuring they comply with the updated MAP.
9. Confidentiality
Retailer agrees to maintain the confidentiality of all MAP pricing and related information provided by Kruesi Originals and agrees not to disclose such information to any third party without Kruesi Originals’ prior written consent.
10. Governing Law and Jurisdiction
This MAP Policy and Agreement shall be governed by and construed in accordance with the laws of the state or country in which Kruesi Originals is headquartered, without regard to its conflict of law provisions. Any disputes arising out of or relating to this Agreement shall be subject to the exclusive jurisdiction of the courts located in [City/State/Country].
11. Entire Agreement
This MAP Policy Agreement constitutes the entire agreement between Kruesi Originals and Retailer regarding minimum advertised pricing. No modification, waiver, or amendment of this Agreement shall be effective unless it is in writing and executed by an authorized representative of Kruesi Originals.
IN WITNESS WHEREOF, the undersigned have executed this Minimum Advertised Price Policy Agreement as of the date below.
Retailer Info:
Person of Contact: ___________________________
Company Name: _________________________
Title: __________________________
Signature:__________________________
Date: __________________________